The Israel Government Tourist Office (IGTO) has announced the launch of a £600,000 Two Cities.One Break campaign designed to add to the visitor experience in Israel.

Combining holidays to Tel Aviv and Jerusalem, the tourist office has worked with a number of British tour operators to bring to life holidays to Israel from £199 per person, as well as added holiday enhancing experiences such as free entry into six world renowned attractions like the Tel Aviv Museum of Art and the Tower of David light show spectacular, complimentary dinners for two and special discounts to other attractions.

Naama Oryan-Kaplan, director of IGTO for the UK and Ireland, said: “Tel Aviv and Jerusalem lend themselves to the perfect twin city break, combining the old with the new, café culture with cultural heritage, and spectacular nightlife with World Heritage Sites. The Two Cities. One Break campaign celebrates the elements that make these two contrasting cities unique and will assist travellers with combining activities and experiences that enrich their holiday experience.”

To bolster the campaign, the tourist office has created a dedicated microsite Two Cities. One Break which provides local insight into the best hidden experiences in both cities, while a live video link to Tel Aviv is also available. The campaign will be completed in two waves – with the first burst to be completed this month and the second in August.

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