Shearings is offering agents the chance to take part in a joint campaign to help them tap into the recent surge of bookings for Irish tours.

The company, which has seen bookings increase by 22% since last year, has designed an Ireland in a Box campaign which provides agents with a one-week marketing campaign to promote Ireland and culminates in an Ireland sales day, to be held by the agent on the Saturday.

Michael Bowers, sales manager for Shearings, said: “We believe this is a unique idea and one that will really benefit agents who take part. It also provides a quick and easy way for agents to get the message across to their customers that they offer year-round shorter breaks.”

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