Inspired by Iceland has released a new tourist campaign aimed at ensuring a safe and meaningful experience for tourists visiting the country.

It comes in the form of an interactive online educational tool with a series of video tutorials encouraging visitors to learn a number of skills including how to eat like an Icelander, how to stay safe plus insider knowledge on Icelandic culture - from explaining hot tub etiquette and local food sustainability, to glacier safety and explaining why tourists should never mess with the local’s treasured Icelandic moss.

Classes are covered by a panel of charismatic experts and local guides with the aim of ensuring visitors have a happy, meaningful and safe experience in the destination.

Inga Hlín Pálsdóttir, director for Tourism & Creative Industries at Promote Iceland, said: “With Iceland’s appeal as a winter destination increasing and with interest from Europe and North America up by 59% since 2012, we have a responsibility to not only inspire but educate those considering a trip to Iceland, as well as encouraging sustainable travel amongst our visitors.

"The majority of tourists want to experience nature, and we know that Icelandic nature must be treated with respect and care. We believe that if the traveller is better informed of conditions ahead of time, he or she will get more out of the trip and leave the country happier.”

Viewers are encouraged to complete each term, after which they will receive a special badge. Once they have collected all available badges, viewers will have the chance to win a ‘field trip’ to Iceland to test out their new skills.

The online academy can be accessed at

twn Are you sure that you want to switch to desktop version?