Iceland has launched an internet service with a difference; Ask Guðmundur, a human search engine that offers a personal search platform for tourists to seek out the country’s hidden secrets.

Offering a human alternative to traditional online search engines, seven Icelanders named Guðmundur (male) or Guðmunda (female) from each of Iceland’s seven regions have volunteered to offer their insider knowledge to the world via Inspired By Iceland’s social media platforms sharing advice and local secrets to tourists.

The service kicked off this week with Guðmundur of the North, Guðmundur Karl Jónsson, a keen skier and golf lover who will encourage people from around the world to submit their most burning questions about Iceland, from ‘what is the best place to visit in the North? to ‘Is it always cold in Iceland?’.

Inga Hlín Pálsdóttir, director of tourism & creative industries at promote iceland said: “So many people have questions about our country, so why ask a computer when you can ask Guðmundur? We’re hoping that the world will embrace this new, personal service and will share their questions with our human search engine. We like to offer a personal approach in all we do and this service offers just that. Each of our seven Guðmundurs is a specialist in their region and are excited about answering the world’s questions about Iceland in a truly human way.”

Ask Guðmundur is now open for questions and will run from Spring to Autumn. Questions can be submitted through their Facebook, Twitter (hashtag #AskGudmundur) and weekly videos will air on YouTube.

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