In a recent report released by Kuoni, the Maldives, Mauritius and Sri Lanka take up the top three destinations that Brits are booking for all-inclusive getaways this year, with the operator seeing a 44% increase in bookings following the introduction of its all-inclusive product.
The company says that value-for-money remains an important factor for Brits, who are increasingly opting for all-inclusive trips to lock down their holiday costs before they travel.
The operator also reports that it has also seen a notable upturn in demand for trips to Costa Rica, Malaysia, Borneo, Canada, South Africa and Greece, and reveals that many customers are keen to stay in Europe when it comes to their summer break.
Despite the devalued pound there is still demand for premium short-haul holiday to the continent, particularly Greece which has seen a 30% increase in sales since last year. Elsewhere in Europe, Croatia is a star performer, with the Kuna exchange rate offering great value for travellers. A new direct flight with British Airways from Gatwick to Costa Rica has resulted in it being one of the fastest-rising long-haul destinations with sales 310% on last year.
The Indian Ocean gem of Mauritius has moved up two places on the best-sellers list to take the number two spot (after the Maldives). The island has diverse appeal for beach and nature-lovers alike and with luxury resorts offering some of the most competitive prices in the long-haul beach market, it has been one of the year’s success stories.
Canada makes its first appearance in the operator’s top 20, moving up four places into 19th position helped by the publicity surrounding its 150th anniversary of Confederation and possibly Liberal premier Justin Trudeau’s ‘cool not cold’ tourism campaign to draw attention to its culinary scene, vibrant cities and wild adventure in its national parks.
According to the report, the weak value of the South African rand has helped to lure more people to the destination resulting in a move three places up to 15 in the best-sellers list. A sense of adventure amongst British travellers is becoming ever keener it seems, with destinations and hotels investing in experiences to show off the country’s natural assets, authentic culture and people.
Meanwhile, the rise of experiential travel is evident throughout the company’s business. Chocolate making in St Lucia, sunrise yoga on a sandbank in the Maldives, street food safaris in Vietnam and cook like a local in South Africa are examples of how destinations around the world are creating fresh appeal for travellers of today who have the whole world to choose from.
Derek Jones, the operator's managing director, said: “January and February is always the peak period for holiday sales, so at this point in the year we’re able to see some clear patterns emerging for the year ahead.
“It’s clear that value for money is one of the key drivers for 2017 regardless of how big or small people’s travel budget is. Despite one of the most turbulent political periods I’ve seen in my lifetime, it’s still very clear that travel has become integral to people’s lifestyles and thirst for travel is still very much there.
“We’re seeing creativity like never before in the tourism industry – everything from star-gazing platforms to dining for two on a private sandbank - travel has never been more exciting.”
The company has also announced that it will be featuring Mozambique for first time in its latest brochure, due to be released next month.
To view the full report see bit.ly/KuoniTrends-2017
Image Source: Jaz cz, Shutterstock