New data revealed by LivingSocial reveal that online consumer behaviour has shifted considerably with impulsive travel shoppers, predominantly on mobile or via apps, having a significant impact on travel agents.

The online marketplace has seen mobile and app purchases for its travel deals overtake desktop for the first time.

With many consumers first browsing social media on mobile devices for travel inspiration, continued optimisation of the customer journey for mobile users has meant that the majority of travel packages are now sold via a mobile site or app.

This has been accredited to reducing the number of steps required to make a purchase, speedy checkouts with PayPal and carefully-curated deals for customers browsing the mobile site or app instead of exhaustive lists of destinations, hotels and resorts, which can often be difficult to read on mobile devices.

Small platform adjustments can ensure travel agents capitalise on the growing trend of impulsive, mobile shopping for travel products.

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