New research by Sunshine.co.uk has revealed that Iceland has overtaken Italy to become the most popular destination for Valentine's Day breaks in 2016.
Other popular location choices this year for the romantic time of year include Germany, The Netherlands and Spain.
Initially, all respondents (2,378 people aged 18 and over) were asked if they'd be going abroad or staying in the UK for their Valentine's break, to which 55% said they would be going abroad and 45% said that they would be staying in the UK.
Those who were planning to go abroad were asked what country they would be visiting; the top ten responses were: Iceland (12%), Italy (9%), Germany (8%), The Netherlands (8%), Spain (7%), USA (6%), Belgium (4%), Mexico (4%), Norway (3%) and Morocco (2%).
Last year's research revealed that Italy was the most popular destination for Valentine's breaks, with 14% choosing the country to spend time in with their loved one. This was followed by France (12%) and Spain (9%).
Of the respondents who were staying in the UK for their Valentine's trip, the most popular destinations for breaks with their partner were revealed to be London (14%), Yorkshire (13%) and the South West (8%).
The survey also revealed that 66% of Valentine's getaways for 2016 were booked as a surprise by one person in the relationship, while the average spend for romantic trips was £428 including spending money.
Chris Clarkson, the company's managing director, said: "We always monitor booking trends to see what destinations are popular around Valentine's Day, but we also carry out research to be able to monitor any preferences for locations outside of those that we provide holidays for. Italy has long been the most popular destination, with locations like Venice and Rome known for their romantic atmosphere, but Iceland has taken the lead this year. The phenomenon of the Northern Lights is fast becoming one that everyone wants to witness for themselves and Iceland is the perfect place to try and catch a glimpse from. People are clearly becoming a bit more adventurous in their travel plans."
For more information visit sunshine.co.uk
Image source: Visit Iceland via iceland.is