Iceland has announced a new initiative to positively encourage visitor behaviour and promote a happy and meaningful travel experience, by launching an ‘Icelandic Pledge’ for visitors.

The pledge invites travellers to sign up to be a responsible tourist when visiting the country this summer and to experience the destination the way that Icelanders do.

The eight-point pledge includes directives such as ‘when exploring new places leave them as they are’, take photos ‘without dying for them’, to ‘never venture’ off- road (a direct call response to the total ban on off-road driving in Iceland), to adhere to allocated campsites when ‘sleeping under the stars’, when nature calls to ‘not answer the call on nature’ and to be ‘prepared for all weathers, all possibilities and all adventures’.

Tourism Minister Þórdís Kolbrún R. Gylfadóttir announced The Icelandic Pledge at a special launch event in Borgarnes, in West Iceland. She said: “The type of people who come to Iceland want to be responsible tourists, it’s just that they aren’t always aware of what that entails. So as part of our welcome we wanted to create a pledge which we’ll encourage all visitors to take, creating an army of people who know how to stay safe and also how to look after our delicate nature.”

Visitors can take The Icelandic Pledge at inspiredbyiceland.com where they will receive a special shareable digital badge to demonstrate their support on social media. People can also show their support by using the hashtag #IcelandicPledge

Visit inspiredbyiceland.com for more details.

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