IBEROSTAR Hotels & Resorts has initiated its latest brand communication strategy with the launch of its new “Inside IBEROSTAR” microsite, which will provide users with all the information they need to plan their holiday.
The company's latest campaign has shifted its media and advertising strategy, using “Inside IBEROSTAR” as the title of the campaign and “Enjoy being a star” as the brand’s slogan.
The site features ten interactive sections that demonstrate everything the company offers. Users can browse videos, images and brand/product content, as well as search for content dedicated to specific activities such as golf, weddings, honeymoons and business meetings.
Three versions of the microsite are available to accommodate PCs, mobiles and tablets, in addition to seven languages.
For more information visit http://inside.iberostar.com