According to a recent survey of 1,000 holidaymakers conducted by Silver Tree Jewellery the holiday wardrobe is something us Brits take very seriously.

On average, the research found that we spend £216.26 on new clothes for our summer holiday, with 82% of us not setting a budget before we set off to buy those holiday essentials.

As for what we spend the most on in terms of our suitcase buys, the survey found that 36% of Brits will pay the most for items of clothing, followed by the actual suitcase itself.

It seems airport fashion is just as important as looking good at our destination; a third (32%) of survey respondents have arrived at an airport with an overweight suitcase despite the fact that respondents claimed they only wore 55% of the new wardrobe.

To help avoid over-packing or over-spending, the company has created a ‘Holiday Wardrobe Calculator’ (at for users to see the value of their suitcase contents.

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