The latest data from HRS – Global Hotel Solutions - has revealed that average room rates in the UK have dropped across the country by nearly 12% in 2016 compared with the previous year.

Despite rates falling by 9% compared with 2015 in London, hotel room rates in the capital still held relatively strong, costing an average 172 euros (£150) per night in 2016. London not only remained the UK’s most expensive top destination, but it was also the second most expensive city to stay in Europe.

Meanwhile, across the regions, Edinburgh (122 euros/£107) and Manchester (117 euros/£102) were the second and third most expensive destinations in the UK respectively – although both also experienced a fall in room rates.

Comparing London’s room rates against those in some of Europe’s major cities, the UK capital fell from the top spot in 2015, seeing Zurich taking the top spot as the most expensive destination with rooms averaging 174 euros (£152) per night. Istanbul saw the biggest rate drop of nearly 18%, down to 75 euros (£65) per night in 2016 – a price that was matched only by Warsaw as the joint cheapest top destination to stay in Europe.

The company's managing director, Andy Besent, said: “The fall out of the Brexit vote from 2016 is likely to have had a knock on effect on the average room rates of hotels in the UK, but the hotel industry should be prepared further as we brace ourselves for what might be the full impact of Brexit later this year, and also the performance of the British pound against the Euro.

“Whilst our data has revealed that average room rates have steadily fallen across all top destinations in the UK throughout 2016, we would urge hoteliers to consider how they can capitalise on demonstrating that Britain is open for business as a cost effective option for visitors."

Looking at worldwide room rates, New York was the most expensive top destination globally, with average overnight stays costing 241 euros (£210) per night in 2016 – a slight fall of nearly 9% against 2015 prices. Washington became the second most expensive destination globally, with average room rates costing 219 euros (£191) in 2016, up 6% on the previous year.

Finally, Tokyo took third place as the most expensive top destination for hotel accommodation, following a 12% rise on the previous year – resulting in average room rates costing 191 euros (£167) per night.

twn Are you sure that you want to switch to desktop version?