Hoseasons has unveiled a new look logo and brand messaging at the ABTA convention in Slovenia in response to the evolution in its product range and customer profile.
Following extensive research, the new look moves away from the seaside blue logo with seagull motif, to a softer countryside feel with new typo-graphic, colours and green ‘leaf’ icon.
The operator's managing director, Simon Altham, said: “In a year which marks a reflection of the past 70 years of Hoseasons, it seemed fitting for us to look forward to the future. Over the last ten years the style of holidays we sell has significantly changed, with more than 65% of our business coming from the short break luxury lodge market, which has resulted in us welcoming lots of new customers to holidaying at home.
“Our research showed that the current logo, whilst much loved and full of personality, was also perceived to be a more value-based proposition and no longer reflected our product portfolio and most importantly our customers. The new logo not only reflects the quality of our accommodation offered, but also the increasingly wide range of holiday options available, from countryside lodges, cottages and canal boats to holiday parks, coastal retreats and cruisers on the Norfolk Broads.”
The new logo is accompanied by a new strapline, ‘a better place to stay,’ which reinforces the company's commitment to quality and a move toward the luxury market.
For more information visit www.hoseasons.co.uk or call 0844-847 1100.