Britons will continue to take all-year-round, all-weather holidays in the UK this year according to Hoseasons, with economic circumstances and long-term changing trends changing the face of the nation’s holiday habits.
The operator says that ever-later booking, a preponderance of short breaks and a move towards larger holiday party sizes as families and friends get together to take ‘social holidays’ in larger accommodation units, will be among the features of the 2013 domestic market.
The company went on to say that as holiday providers and attractions offer increasingly weather-proof activities, concerns over the weather will play less of a role in deciding where to go on holiday.
The company's Parks and Lodges managing director Pali Badwal said: “Continued economic uncertainty means that Britons will once again fall back on what they know in 2013. They will book ever closer to their departure date, and are more likely to stay closer to home, both to cut down on travelling costs, and because more holidays will be taken in the form of short breaks.
“Another trend we saw start in 2012 and which we predict will grow in 2013 is that of larger group bookings. Two or more families, and groups of friends, holidaying together is becoming more common, both for economic reasons – one larger unit of accommodation costs less than two smaller units with the same total number of beds – and because Britons are rediscovering ‘social holidays’, where doing things together is an integral part of the experience.
“Over the past few years as more and more people have rediscovered the joys of holidaying in the UK, they have come to realise that the domestic experience is not really weather-dependent. With far more indoor and weather-proof activities on offer, Britons have adapted to all-weather holidays, and so climate is playing a reduced role in influencing the holiday decision. The message for travel agents is clear: promoting UK breaks in 2013 is going to be good business, as long as they understand what British holidaymakers are looking for, and can offer the right UK holiday experience for each individual customer.”