TUI UK & Ireland has launched a series of technology trials in Cyprus this summer, designed to further enhance and differentiate its customer experience.
Once completed, a multi-million pound programme will be rolled out by summer 2014, implementing successful initiatives across all of the company's overseas resorts.
The range of developments include direct email and social media communication between customers and their resort team, welcome meetings available online, free Wi-fi on transfers, enhanced information and content about resorts on customers’ Thomson and First Choice MySites, as well as digital screens replacing customer notice boards.
The programme combines the knowledge of the company's overseas advisors with technology, and all the tools and services being trialled make it easier for customers to access information about their destination or contact a holiday advisor before and during their holiday.
As an example, to provide a more personal service and give customers the opportunity to utilise the local knowledge of their holiday advisor, those staying in the company's unique holiday experience hotels, will now receive a personal email from their holiday advisor providing information about the hotel and resort they are set to travel to, and includes contact details for their holiday advisors, so customers can talk directly to them.
Other new services available to customers travelling to Cyprus through the Thomson or First Choice My Sites include welcome meetings and hotel tour videos on YouTube; hotel check-in before departure; activity planners online up to 48-hours in advance; and a downloadable Out & About guide.