The Saint Lucia Tourist Board is urging agents across the UK to capitalise on Prince Harry’s current royal visit to the Caribbean.
His Royal Highness will visit Saint Lucia on November 24-25 as part of his 14 days of official engagements, with extensive media coverage expected.
To ensure agents have all the materials they need to maximise on the visit, the Saint Lucia Tourist Board has created a royal themed newsletter for the trade with offers and ideas for royal themed holidays to promote to customers.
In addition, the tourist board has asked its Saint Lucia Experts to provide their top royal recommendations for Prince Harry's visit - the best are featured on the microsite.
Atlyn Forde, director of marketing, UK and Europe, for the tourist board, said: “Prince Harry’s visit to the Caribbean will no doubt create a great buzz in the UK. The Prince will enjoy the natural beauty of Saint Lucia, meet inspiring individuals and experience the islands unique culture throughout his trip. Agents have the chance to use the media attention that the visit will generate to their advantage. Prince Harry’s tour will spark heightened interest in visiting the Caribbean and Saint Lucia and we want to do everything we can to support agents in converting this interest into bookings and drive business to Saint Lucia by riding on the back of this excellent media attention the island will receive.”
During his time on Saint Lucia, Prince Harry will try out his bowling skills at an exhibition cricket match at the Daren Sammy Stadium, will visit Pigeon Island to attend an outdoor exhibition highlighting various conservation projects run by the young people of Saint Lucia and then head to the town of Soufriere which sits between the iconic Piton Mountains, to enjoy a local street festival.
Image Source:Inqa Locmele, Shutterstock