More than a fifth of Brits will look to book a holiday this January to cheer themselves up, according to research by Jet2holidays.

The survey of over 2,000 people was commissioned by the company for its ‘Bring Me Sunshine’ campaign, which launches today, and celebrates their biggest summer holidays programme.

Over a quarter (26%) of those surveyed said they are feeling ‘down in the dumps’ this January. The most popular causes for feeling blue include the cold and wet weather, darker nights with reduced sunshine and bank balances feeling the brunt after the party season.

However, despite today being labelled as one of the most depressing days of the year, 48% of people are determined to do something positive on Blue Monday with more than a fifth (21%) looking to book a holiday to cheer themselves up.

Steve Heapy, CEO of and Jet2holidays, said: “We conducted this survey to see how the nation was feeling this January and to help find ways to bring a little sunshine to those feeling under the weather. For two thirds of people, having a beach holiday to look forward to will help them feel motivated. This is reflected in the fact that January is our busiest time of the year for holiday bookings. We take great pride in offering our travel agent partners a choice of 51 destinations, and with 2016 being our biggest summer yet, with our first flights jetting off to brand new destinations Girona (Costa Brava) and the Amalfi Coast, I’m sure we will continue to put smiles on our customers’ faces.”

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