Holiday Extras has announced the acquisition of Purple Parking’s brand and website,, via a pre-packaged administration sale.

Matthew Pack, group chief executive officer for Holiday Extras, said: “Our acquisition of Purple Parking’s online assets is focused on providing continuity of service for Purple Parking’s customers, suppliers and distributors.

“The 36 existing Purple Parking booking agency staff will transfer immediately to Holiday Extras under TUPE regulations.

“Whilst the pre-pack purchase sees us responsible for new bookings made from November 3 via the brand, we are also focussed on ensuring that every customer that had an existing booking with Purple Parking, has their parking arrangements honoured. We are in discussion with all car parks and are very pleased with the response so far. We intend to use our expertise to make the Purple Parking booking experience faster, easier to use, and an integral part of the Holiday Extras suite of services.”

It’s been advised that customers can travel as planned and that if there are any queries to call on 0800-083 9689.

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