The Hong Kong Tourism Board (HKTB) has launched Old Town Central, a new tourism district that encapsulates the old and new, east and west cultures of Hong Kong.

To provide visitors with a unique perspective when exploring the area, five themed walking routes have been designed, highlighting historical architecture and landmarks, arts and culture, along with dining outlets and lifestyle boutiques.

The tourist board will also be working with trade partners to promote guided tours focusing on the richness of Central, as well as with local celebrities and long-time expats to introduce the district’s hidden gems through PR campaigns and digital platforms.

Dr Peter Lam, chairman of the tourist board, said: “Each district in Hong Kong has its unique culture and characteristics, and Central is an important landmark in the development of Hong Kong history. “It is a place where East and West, past and present coexist and collide. ‘Old Town Central’ aims at repackaging the rich elements of Central and Sheung Wan, including historical architecture, arts and culture, culinary treats and hidden gems, and promoting these to visitors and trade partners in the hope of bringing more visitors to explore the dynamic district.

“‘Old Town Central’ is an evergreen promotion programme and new elements will be added to it in the future. The HKTB plans to adopt this concept in other districts in Hong Kong to encourage visitors to explore the local culture.”

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