As summer officially came to a close, the operator also reported a change in booking trends with a noticeable increase in the number of families booking a short break as opposed to the usual seven-night holiday during the school holidays.
Allan Lambert, the company's head of retail sales, said: “Results from our research showed a continued focus from families choosing brands that offer greater value for money holidays and offer a wide range of high quality products. Along with a positive bookings increase, there has also been a rise in customer satisfaction levels and early indications show that bookings for 2013 are already up 6%.
“Our increase in booking figures during summer 2012 and bookings for 2013 illustrate that the UK continues to be a growth market which agents are well placed to capitalise on. Families are not forgoing their UK holidays, however the growth in short breaks versus traditional seven-night stays suggests that they are looking to take several shorter holidays across the year rather than investing in just one main break away – a fantastic opportunity for travel agents.”