Harrah’s Entertainment, Inc. has changed its name to Caesars Entertainment Corporation.

The Harrah’s name will continue to be one of the company’s primary brands, along with Caesars, Horseshoe, Total Rewards and World Series of Poker.

The group’s Las Vegas properties include: Caesars Palace, Planet Hollywood, Planet Hollywood Towers, Paris, Rio, Bally’s Las Vegas, Flamingo, Harrah’s Las Vegas and Imperial Palace.

“In recognition of Caesars’ status as the world’s preeminent and most respected casino brand, we have changed the name of our parent company to Caesars Entertainment Corporation,” said Gary Loveman, chairman, president and chief executive officer of Caesars Entertainment.

“The change reflects our evolution as the industry's leading provider of branded casino entertainment. While our name is changing, our dedication to who we are as a company will remain the same. Our employees will remain dedicated to the innovation, customer-service excellence and corporate citizenship that have been hallmarks of our company for decades,” Loveman said.

“This re-branding of the corporate name can open exciting new opportunities for us in the future."

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