The city of Hangzhou in Eastern China is celebrating the success of its ‘Silk Road Race - Explore the Living Hangzhou’ campaign.

The online marketing campaign, undertaken in partnership with Expedia Media Solutions, was based on the route of the two thousand year-old Silk Road that once connected mainland Europe with the region and designed to promote the city to the European travel market.

Mr Zhao, associate director of the historic city’s tourism commission, said: “We are delighted with the outcome of our collaboration with Expedia Media Solutions. We feel that it has already deepened and strengthened the relationship between our ancient yet prosperous city and the European travel industry.

“The success of this partnership, supported by the World Tourism Organisation’s ongoing Silk Road campaign, has enabled us to promote Hangzhou in the UK and across Europe and to generate great interest in our wonderful and historic city.”

Hangzhou is located just over 100 miles from Shanghai and can be reached in 45 minutes via China’s new Bullet Train. Tourism infrastructure has also recently been boosted by large-scale investment in several new top-quality hotels and conference centres.

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