Cosmos Holidays has launched a new direct campaign as part of its Really? Sale marketing activity.
The campaign, which is targeted at customers who have previously booked their summer holiday with the operator, offers deals to a number of destinations across Europe, the Caribbean and the Indian Ocean for summer 2015.
Personalised packs remind customers of the last time they ‘checked in’, with images of their previous holiday destination and supported by personalised offers, showcasing the breadth of locations that the independent tour operator has to offer.
To give the campaign greater reach, the company is encouraging customers to create holiday snaps without leaving their homes. By turning sitting rooms into Ibiza nightclubs and kitchens into Italian restaurants, customers can share where they really want to be on holiday through Twitter, Instagram and Facebook using the hashtag #wishiwasreallyhere. Customers entering will be in with a chance of winning a holiday for four.
Sinead Archer, the operator's acting head of marketing, said: “This campaign is all about encouraging customers that haven’t booked in the last few years to consider us again – getting them excited about the breadth of destinations we offer. We want to banish the winter blues by sharing inspirational imagery within the direct campaign, tapping in to customer feelings of needing an escape to the sunshine.
"To supplement the awareness of our brand and the Really? Sale, we had a key focus on our digital presence as we know it could play a key hand in generating additional awareness.”