A new survey by Intrepid Travel has found that for almost half of Britons, the local cuisine is an important factor when choosing their holiday destination.
The poll, which was carried out for the small group travel specialist by YouGov, found that almost half of those who have been on holiday abroad (47%) think that the local cuisine is very or fairly important when choosing their holiday destination abroad. But although almost nine in ten with a favourite cuisine (87%) have eaten it in a restaurant, and eight in ten have cooked it at home, less then four in ten (38%) have eaten their favourite cuisine in a restaurant in the country that it comes from.
The research found that Italian food is British people's favourite foreign cuisine, with one in six (17%) saying it's their top choice. It was voted the most popular cuisine among 18 to 34 year-olds, while Indian cuisine is the top choice for 35 to 44 year-olds, while 45 and overs are more patriotic in their choice of meal and most likely to favour British food. Within the UK, Londoners are the most likely to seek out the most authentic food they can find when travelling, eating from street stalls and markets whenever possible (18%), while Scots are the most likely to stick to Western chain restaurants or familiar cuisines (15%). For the rest of this month the operator is offering 15% off gastronomic tours in more than 15 countries including India, Vietnam, Sri Lanka, Mexico, Italy, Spain and France. The discounted trips showcase global food at its most authentic, with cooking classes, street food and local markets featuring prominently on many of the itineraries.
Trips can be booked at www.intrepidtravel.com/deliciousdiscoveries