Avalon Waterways has launched its 2018 river cruise programme with its strongest ever groups offer of a £110 per person discount and free places for all group bookings made before April 28.

Available on Avalon’s 2018 European programme, one in ten passengers can travel for free on Avalon Panorama Suite Ship group bookings, and one in eight passengers on Avalon Deluxe Ship group bookings.

As well as the offer being available to agents on a confirmed group basis, it is also available on a speculative basis too: this enables agents to hold a group booking for a maximum of 28 days to combine a number of customers and benefit from the free place per booking. A maximum of three speculative groups with a maximum of ten cabins can be held by an agency at any one time.

Janet Parton, head of trade sales for the cruise operator, said: “For the first time, we are offering agents the opportunity to benefit from a free group place to pass on to their customers, or for the agency to benefit from a staff member being able to experience an Avalon cruise with just the flight and transfer costs to pay.

“With such competitive pricing, it also offers agents the opportunity to promote river cruise to customers who enjoy taking city breaks together. River cruise lends itself to groups of friends travelling together with the flexibility to eat, sightsee and spend time together, without the hassle of making travel arrangements, booking restaurants or deciding who pays for drinks or meals. Tables seating eight people in the main dining room, or the more relaxed styled tapas menu in the Panorama Lounge means friends can really enjoy dining together.

“Agents can highlight shared experiences a group of friends can enjoy, such as wine tasting, cycling along the banks of the Danube, learning how to waltz in Vienna, baking bread together in a typical Viennese bakery, or even canoeing on the Danube from Durnstein.”

Avalon’s 2018 cruise programme offers a broad range of river cruises in Europe. Customers can choose from cruises ranging from seven to 23 nights on waterways including the Rhine, Danube, Moselle, Main, Seine, Saone, and Rhone rivers as well as the Dutch Waterways and festive Christmas themed cruises.

Call 020-8315 4545 or email groups@avaloncruises.co.uk for more information.

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