Greece is encouraging tourists to discover its ‘secret’ destinations, according to Olga Kefalogianni, Minister of Tourism for the country.
The Minister explained that under this campaign, the Greek Tourism Organisation is inviting visitors to experience the cultural side of the country as well as promoting Greece as a year-round destination.
She said: “We are now developing lesser-known destinations, known as ‘Secret Greece’. On the one hand, we understand that sun and sea will always be the main reason why visitors come to Greece, so we want to enhance this experience and provide the opportunity for visitors to come year-round.”
As an example, the previously difficult to reach destination of Kalamata in the mountainous Southern Peloponnese region has recently been made more accessible with easyJet launching direct flights to the area from the UK in the summer.
Kefalogianni said the region, which is reported to be growing increasingly popular for skiing, is particularly important for highlighting Greece’s appeal as a year-round destination.
According to the Minister, there has been a 5-10% growth in UK visitors to the country this year compared to 2012, and it is hoped that this figure will increase due to the extension of Greece’s tourism season to November – a factor which, Kefalogianni says, would also help further promote the country as a year-round destination.