Grand American Adventures has responded to shifting market trends with the launch of substantive new product initiatives for 2018.

For experience-seeking, but time poor travellers, the company has developed seven new ‘In-depth’ tours of a week’s duration. The company is also launching its first tour to Hawaii – taking in three islands - plus extended explorations of the cool North West coast, Alaska and the Yukon.

The operator’s managing director, Richard Hanson, said: “We have developed this new ‘in-depth’ product category in response to two key travel trends at the moment – the desire people have for rich, life-fulfilling experiences coupled with the need for shorter holidays.

“We have looked carefully at our product offering to make sure we have a great Americas experience for every type of leisure or business traveller, deepening the range of product in terms of nights, accommodation types, increased expert guiding and bucket list inclusions. We have also developed new tours to on trend destinations, such as Hawaii, the cool North West and the real frontier territories of Alaska and the Yukon.”

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