Gold Medal has reported a 59% increase in room nights to Florida for holidays in 2018 demonstrating the demand for agents, and their customers, to book ahead.

In response to this growth, the long-haul operator is launching its new 2018 Florida brochure which will land with agents this month and allow them to book further ahead than the 11-month window for scheduled air package holidays to the US throughout 2018.

Agents booking with the operator are also able to guarantee prices for their customers on Florida packages flying with Virgin Atlantic from Gatwick, Manchester and Glasgow, including peak booking periods and school holidays. The new 68-page brochure also now includes two new coastal destinations; Palm Beach and New Smyrna Beach.

To ensure agents have all the tools they need to drive bookings to the state, the trade-only specialist has created a pack of supporting sales materials as part of its ‘Funshine Florida’ campaign. These include window posters, e-shots, social media offers and point of sale collateral plus a 24-page mini brochure which showcases all the tactical promotions offered, from free nights and room upgrades to reduced rates.

As an extra welcome incentive, the operator is offering agents the chance to win a holiday for two to Florida. Agents who book a Florida package, including flights and a minimum of three nights’ accommodation, can email their booking reference to win@goldmedal.co.uk to be entered into the draw.

The prize includes economy flights with Virgin Atlantic and Delta Air Lines, seven days car hire, Walt Disney World Resort and SeaWorld Park & Attractions tickets, plus £1,200 to put towards their accommodation choice.

To qualify, all bookings must be made by June 30.

Visit goldmedal.co.uk for further details.

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