Gold Medal invests 350k to ensure agents have the tools ready for Peaks

Gold Medal has added more than 250 new properties and 50 new tours to its 2018-19 brochure portfolio to provide agents with even more opportunities to sell holidays across the world.

In 2017 the long-haul operator saw brochure requests from agents jump by more than 170%. This demand has spurred the company to invest more than £350,000 into next year’s ten brochures including five to North America (USA; Las Vegas, California & the West; Florida; Canada and the Caribbean & Mexico) Dubai & Arabia; the Indian Ocean & India; the Far East; Australia, New Zealand & South Pacific and Africa.

From 2018 customers will have the chance to enjoy Kanazawa in Japan for the first time. In India, six new touring itineraries have been added and the popular beach destinations of Goa and Kerala are now on offer. Seeing year on year growth to the UAE, the dedicated Dubai & Arabia brochure has been expanded to include 15 new properties and attractions including Dubai Parks and Resorts and Warner Bros World Abu Dhabi, set to open in 2018. Georgia & the Carolinas have been newly added to the USA brochure, along with 27 new properties and new New York excursions are now on offer. Passenger numbers are up by 6% across Australia, New Zealand & the South Pacific, as such the brochure has expanded adding The Gold Coast & Hinterlands region to the new brochure and over ten new touring options.

To coincide with the new collection the operator has introduced two dedicated incentives for travel agents: the USA FAMtastic offers 40 agent places on a trip stateside; and the Going for Gold campaign will reward three agents with one of three holidays between December 7 to February 28, 2018.

Colin Currie, head of sales for Gold Medal and PURE LUXURY, said: “As agents move towards the peak booking period, our teams across the business have worked hard to deliver ten brochures that reflect the ever-growing appetite for new destinations and experiences across our key product areas.

“The increase in brochure demand this year speaks volumes, we know agents use our brochures and find the user friendly content inspirational and a key selling tool. Agents told us that product and service are the most important factors for them when choosing who to book with. We are confident that the 2018-19 Gold Medal offering is our strongest yet and look forward to supporting our agents as they approach their busiest time.”

The new brochures will be delivered to agents from December 4 with a new brochure guide, point of sale materials and full details of all supporting offers.

Visit goldmedal.co.uk for more information.


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