The Global Travel Group is hoping to kickstart 2018 by helping members capitalise on the upcoming peak booking period.

As part of its new Live For Travel campaign, which runs from January through to March, the travel consortium will be giving agents all the promotional materials they need to maximise sales during this lucrative season.

The activity comes on the back of new figures that show sales for the group’s members are up by more than 20% in 2017. The Indian Ocean has been performing especially well for agents, with Mauritius leading the charge closely followed the Maldives, whilst the United Arab Emirates has proved another stand-out destination, with bookings up more than 50%. Cruise continues to perform well for the group with sales increasing year-on-year.

The consortium is also considering a fresh new look to reflect its forward-looking industry approach.

Andy Stark, the group’s managing director, said: “With sales soaring for our agents, we’re committed to ensuring our seasonal campaign provides members with everything they need to achieve their full potential during the peak periods.

“By continuing to work closely with agents to create bespoke promotional tools and dedicated training, we’re in the strongest position ever as a group and look forward to welcoming more agents to The Global Travel Group family in 2018.”

For more information on the group’s seasonal #LiveForTravel campaign see globaltravelgroup.com or call 01244-521266.

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