glh, a London-based hotel group has announced the opening of every hotel Piccadilly (London), the first site for the new every hotels brand, with three more expected to open over the next 18 months.

The every hotels proposition offers luxury ‘featured’ bedrooms but without meeting rooms, spas or a range of restaurants and bars, usually found in traditional four star hotels.

every hotels is the result of a two year research, insight and customer feedback programme. every hotels aims to meet the needs of the quality conscious business professional and savvy city explorer.

Features include:

Bedrooms with a Hypnos® bed, rainfall shower, Smart TV,  Nespresso® coffee machines and complimentary soft drink mini bar
Choose Your Own Room booking service so guests can pre-select their room prior to arrival
Online check-in and check-out putting the guest in control
A central London location 
Free and unlimited Wi-Fi as standard. (Currently achieving up to 882 Mbps).

Mike DeNoma, CEO, glh, said: “We believe we conduct more research than anyone our size, we do this to help us better understand the modern traveller, who has a new set of expectations. We found Wi-Fi is now considered a given, alongside water and heating and we took this seriously. Increasingly many see it as a new human right and we don't believe hotels should charge for those. I’m proud to say our free, unlimited Wi-Fi at our every hotel Piccadilly is not only the fastest in the hotel industry, but for now faster than any public space the world over.”

Richard Sofer, CEO every hotels, said: “What came out loud and clear was that guests wanted a great room with great tech, in a great location. What is really important to today's guests, regardless of whether they are travelling for business or pleasure, is they don't want any hidden surprises. So, not only is our Wi-Fi complimentary, but so are our mini-bars, Nespresso® machines, printing facilities and in room entertainment."

The launch of every hotel Piccadilly will be followed by Bloomsbury, Hyde Park and Leicester Square over the next 18 months.

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