Geckos Adventures has introduced a new range of trips to some of the world’s least-known festivals to meet a growing demand from millennials searching for authentic local experiences in off-the-beaten track places.
The new range includes a mix of food, music and cultural festivals that will mean travellers could find themselves dancing in the streets at Morocco’s colourful Gnaoua Festival, getting elbow-deep in pickled cabbage at South Korea’s Kimchi Festival or doing the conga at Santiago de Cuba’s annual Carnival.
Managing director of Intrepid Group, James Thornton, said: “While Oktoberfest and La Tomatina might have long been on every traveller’s bucket-lists, the overwhelming popularity of these events means you’re often surrounded by crowds of tourists or in long lines for overcrowded beer tents. “We believe this next generation are savvy travellers– they’re more interested in spending their holidays dancing in the laneways of Essaouira or parading through Manhattan streets on Halloween.”
Five months ago the operator dropped their age range by ten years to become the first travel company to focus solely on 18-29 year olds seeking an alternative to ‘party bus tours’. Despite a significant reduction in its customer base, the company reports that it has seen a 29% growth in bookings.
Thornton said: “Millennials are socially conscious and they want their travel experiences to reflect this. That’s why we’ll continue to launch trips for young travellers looking for more sustainable cultural adventures. The great thing about festivals is that they inject tourism pounds into local economies and bring communities together. Now that’s something to really celebrate!”
As an example, a nine-day trip to experience Morocco's Gnaoua Festival in the port city Essaouira (music festival) will see clients celebrate music, culture and tradition, with time to explore Marrakech, hang out in the windsurfing hotspot of Sidi Kaouko and drink mint tea with the Berber people in the mountain village of Imlil. The trip departs on June 27 and costs £485 per person including accommodation, transport, entry fees and selected meals.
For more information visit geckosadventures.com or call 0808-274 5981.