G Adventures has rebranded its ‘Yolo’ programme of tours for younger travellers to ‘18-to-Thirtysomethings’.

The refresh is being made to make it clear to customers that these trips are designed for travellers aged between 18 and 39 years old. In tandem with this, the small group adventure operator is announcing eight new trips for this demographic, including a Thai Full Moon Party experience and newly designed trips in Japan, the Philippines, Laos and Indonesia.

Brian Young, managing director for the company, said: “We’ve had a lot of fun with the Yolo brand and being part of the zeitgeist, but as a customer-oriented organisation we want to make things easier for our travellers and our agent partners. 18-to-Thirtysomethings makes it clear what is being sold.

“We’re also thrilled to expand our 18-to-Thirtysomethings offering in Asia, as it is the biggest market for our younger UK travellers. Thailand is still the number one place to go, followed by India, the USA and Vietnam.”

The youth market is a growing segment of the operator’s business globally and since its launch in 2012, the 18-39 age bracket has seen increased global passenger growth of more than 85%, outpacing the small-group tour operator’s eight other travel styles.

Young continued: “Travel is no longer a luxury for younger people; it’s a right. They are factoring travel spend into their budgets. And just like they want to share experiences online, they want to share their travel experiences in real life, and want to do so in a meaningful way. A small-group tour gives them safety and flexibility, as well as the local and social connections they are looking for from their travel choices.”

For more information call 03442-722040 or visit gadventures.co.uk

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