G Adventures has acquired the Swan Hellenic brand.

The UK is the largest global outbound market for G Adventures and acquiring the cruise line further diversifies the operator’s portfolio of brands, adding boutique small ship cruising to its existing adventure travel, adventure cruising, and new touring businesses.

This acquisition follows the recent purchase of established British escorting touring names Travelsphere and Just You.

John Warner, vice president of global sales for the adventure operator, commented: “We know how beloved Swan Hellenic is to its loyal customer base and respect it has in the British travel community. Our long-term aim is to re-launch Swan Hellenic and re-establish the award-winning values that make it so well-loved."

The company plans to restart the operation of Swan Hellenic in 2018 and itineraries will be announced this summer.

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