G Adventures is offering seven brochures for 2014 that focus on travel styles rather than destination.
According to the operator, the groupings of trips reflects the evolution of adventure travel which now appeals to all demographics of travellers, with different types and service levels of adventure travel now available.
The first brochure to launch will be the Earth brochure featuring the company’s line-up of Classic trips followed by Yolo, trips designed for 18-30s; Marine, a collection of small ship sailing and cruising experiences; Local Living, centre-based holiday experiences; Family, for families looking for more educational holidays; and Active, for trekking, kayaking, cycling and multisport trips.
As each brochure is released there will be a video for each travel style as well as factsheets highlighting a selection of best-selling trips for the style featured.
Physical demands and trip service levels continue to be highlighted in each brochure, however the comfort service level has been renamed ‘upgraded’ to make way for the Comfort travel style. The service levels available are now identified as camping, basic, standard and upgraded.
For further details visit www.gadventures.co.uk