Funway Holidays has launched its largest turn-of-year sales campaign ? the ?Take Off? Sale.
It runs until the end of this month across digital media; direct mail in the form of an eight-page mini brochure; e-marketing and the High Street.
Discounts of up to 50% off bookings and 2018 summer holiday availability will lead the company's Christmas and new year booking deals for 2017, while other benefits include low holiday deposits starting from ?99.
The operator's head of marketing, Nick Talbot, said: ?January is a critical time for any holiday company, and this year competition for consumers? attention is going to be keener than ever.
?We wanted to deliver a campaign that plays to the strengths of what differentiates us in the market and really reminds agents and the travelling public of everything we can do.
?Equally, though, we know they want a great deal at this time of year. So this campaign is geared towards demonstrating that you can have the best of both worlds ?five-star treatment without a five?star price tag!?
As an example of prices, a seven-night stay at the two-and-a-half-star Rosen Inn at Pointe Orlando costs from ?449 per person including flights from Gatwick with Delta Air Lines. It is based on two adults and two children traveling on June 19.
For details see funway4agents.co.uk
