Fred. Olsen Travel has launched a new tour operator brand called Fred.\


The operator will initially feature city break and tailor-made holidays to Germany, Austria, Switzerland and central Europe, and is being headed up by ex Dertour head of sales, Lawrence Peachey.

Fred.\ has launched its first brochure for summer 2013 featuring a selection of European city breaks; lakes, rivers and mountain holidays, beer festivals, rail holidays, river cruises and tailor-made options. 

Overall brochure prices lead in at £259 per person for a two-night break to Berlin staying at the three-star Alt-Berlin Hotel on a bed-and-breakfast basis, including flights.

Agents looking to work with the new operator should call 0808-159 5256 or e-mail


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