Fred. Olsen Cruise Lines has increased travel agents’ commission levels on its specially-reduced ‘best buy’ cruise fares, known as ‘Anchor Fares’. Commission on all new Anchor Fares is now 10% and commission on existing Anchor Fares have been changed to 10%.
The line will also be increasing the level of commission that travel agents receive through customers booking on its ships to 10%, with effect from July 1, through the automatic referral initiative implemented by the cruise line last year.
The company's sales and marketing director Nathan Philpot said: “These changes to commission levels are aimed at making our travel trade partners more profitable through promoting and selling Fred. Olsen cruises.
“The number of late bookings has more than doubled in the last year, and we are aware that this has had a significant impact on agents’ earnings, with more bookings being made at lower commission rates and with lower yields. To help to redress the balance, we will be supporting our travel trade partners by moving all our special offers to 10% commission.”
The company is also keen for agents to encourage customers to book their next cruise on its ships, with the introduction of new benefits such as funding a 5% discount on all agent bookings for future cruises made on board (excluding selected Anchor Fares); a free one category cabin upgrade on suite accommodation (excludes selected cruises); a ‘Deposit Instalment Scheme’ on board, enabling guests to ‘book now and decide later’; and bookings made on board are automatically transferred back to the agent, securing customer loyalty for the agent and cruise line.
For further information see www.fredolsencruises.com