Fred.\, which specialises in city break and tailor-made holidays to Germany, Austria, Switzerland and central Europe, is urging agents to get behind alternative beer festivals as they offer great opportunities for agents to sell.


The company's UK sales manager Lawrence Peachey said: ”Many agents only really know about Munich’s annual Oktoberfest, which is enduringly popular and which gets sold out very fast each year.

However, there are some great alternatives such as Hamburg’s DOM festival, Stuttgart’s Cannstatter Volkfest and Prague’s Beer Festival.  These are easy to sell as clients love the idea of a short break to sample the culture and beverages of a European city and we have some very reasonable offers available.”

A Beer Festival break leads in at £349 per person for a two-night short break to the Cannstatter Volkfest festival in October, staying at three-star Intercity Hotel on a bed-and-breakfast basis, including flights from London. 

For more information or to book call 0808-159 5256 or e-mail


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