A former director of the International Association of Golf Tour Operators (IAGTO) has launched a new travel trade sales agency for the global golf tourism industry.

Seventy2 Golf Marketing works with golf clubs, resorts, destinations and hotels, and is the brainchild of Giles Greenwood, who spent 12 years with IAGTO before leaving late last year.

The company increases its clients’ sales through trade and tour operator contracting, marketing, social, influencers, events, PR and customer experiences. Its Tour Operator team also advises international travel companies on golf product and technology development.

Greenwood said: “The golf tourism industry is missing a ‘go-to’ company when it needs to increase its golf sales and golf visitor numbers, especially via golf tour operators and the general travel trade. Having spent 15 years working at the heart of the global tourism industry, I understand the intricacies and challenges first hand."

For further information visit seventy2golf.com

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