Flight Centre’s Gordon Street store in Glasgow recently celebrated the company’s newly renewed marketing partnership with Tourism & Events Queensland with a Commonwealth Games-themed store takeover.

UK activity behind the renewed three-year deal will see marketing campaigns, consumer promotions, travel agent education and training, product growth and event support. The Commonwealth Games will also be a particular focus.

The Gold Coast 2018 Commonwealth Games (GC2018), which begins on April 4, 2018, is to be one of the largest sporting events Australia will see this decade and the biggest sporting spectacular the Gold Coast has seen, setting the destination up as an up-and-coming hotspot for sports fans and travellers.

Gold medallist Tyler Jolly (pictured) was invited to stop off at the travel agent’s Glasgow store at the end of last month to meet with staff and customers. The city’s store was also wrapped in gold for the occasion.

Alison Zacher, retail managing director for Flight Centre, said at the event: “We’re excited to be here in Glasgow celebrating the renewal of our partnership with Tourism & Events Queensland (TEQ). The first three years of our partnership has been a huge success and we’re delighted to be continuing for another three. Since we began our partnership with TEQ in 2014, we have not only grown holiday sales to the state but also truly cemented Queensland into Flight Centre’s business strategy. We look forward to continuing to grow both the volume and the quality of these tailor-made holidays for our customers.”

Jane Nicholson, international director of UK, Ireland and Nordic Region at Tourism and Events Queensland, added: “We were delighted to kick start our renewed partnership with Flight Centre in such a glittering way; bringing a slice of the Gold Coast to Glasgow. The campaign theme ‘There’s so much competing for your attention’ perfectly sums up Queensland, what with its must-see destinations, delicious food, memorable activities and views for days.”

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