First Choice is partnering with beach baritone and sun-soaked superstar David Hasselhoff in a quest to create the ultimate summer song as part of its ‘Summer Hoff Music’ campaign.

After discovering the formula for the ultimate summer song last year, First Choice will look to bring this to life, working with triple platinum megastar and summer icon, David Hasselhoff, to produce a sizzling summertime track.

The operator believes music is a key part of the all-inclusive holiday experience and has championed summer music for the last few years, working with some of the UK’s leading artists including The Saturdays and Alesha Dixon, and will continue the theme of music over the summer period.

Jeremy Ellis, marketing and customer experience director for the company, said: “Music is a key component to making holiday experiences memorable and fundamental to the all-inclusive mix – whether it’s packing, lying by the pool relaxing or running down the beach in slow-mo! We are excited to be taking our music campaign one step further this year by challenging ‘The Hoff’ to produce the ultimate summer track. David brings to mind memories of sun, sea and sand so let's see if this intriguing collaboration can become the soundtrack to the summer.”

David's musical journey can be followed at

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