To help holidaymakers transform their memories this summer, First Choice has launched its “All In Productions” competition offering four lucky filmmakers the chance to have their movie professionally edited and premiered on the big screen at Vue, as well as the chance to win a family holiday to the operator's Azul Fives by Karisma Resort in Mexico.

The competition will also be promoted in Thomson featuring First Choice stores across the UK, with digital screens showcasing inspirational content to encourage holidaymakers to share their best holiday moments.

New research conducted by the operator has revealed that with the rise of Instagram’s photo sharing culture, four in ten UK adults admit they are ‘social tourists’ – exploring an average of 14 new countries each year, thanks to the social media feeds of family and friends.

Two thirds of UK adults also admit that they have been inspired to travel more widely after seeing and reading about destinations on Facebook and Twitter. The average Brit takes 85 photos when on holiday, a 38% increase on the 62 snaps taken five years ago. Almost a fifth of people admit they have posted photos when on holiday with the sole purpose of inciting ‘FOMO’ and making family and friends jealous.

The rise of Snapchat and Instagram stories has meant we are a nation of aspiring movie directors – the average holidaymaker now captures nearly 40 minutes of holiday footage, which is almost double the amount of film we were shooting five years ago. Surprisingly, Brits share city landmarks over sunny beaches, with New York voted the top destination shared on social media (42%) however only 29% of Brits have actually visited the city. The Eiffel Tower is the most photographed landmark, closely followed by the Statue of Liberty and Disneyland in Florida.

Jeremy Ellis, the operator's marketing and customer experience director, said: “It’s clear to see that we love capturing memories on holiday, but are still a little shy when it comes to sharing with our family and friends. "Whilst technology has made it easier to capture content, taking the time to edit footage is still a barrier to the perfect holiday film. We want to inspire holidaymakers to make the most of their footage and have created to share tips and tricks from experts.”

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