The Finnish Tourist Board has launched a new campaign entitled “I wish I was in Finland” to celebrate the launch of their new tourism portal

This campaign encourages holidaymakers to upload their most bizarre holiday snaps for the chance to win a luxury holiday to Finland.


The campaign hopes to challenge typical tourist clichés and traditional mass tourism destinations introducing Finland as an authentic and interesting destination for travellers looking for a fresh alternative.

The ten top-rated photos selected for their originality and sense of fun will qualify for a prize draw to win a luxury holiday for two to Finland. The photo competition runs until February 28 and can be accessed via

New Visit Finland portal invites visitors to search, explore, participate and book Visit Finland’s new portal serves travellers, trade and media in ten different languages and unveils Finland’s many faces by allowing visitors to explore facts about Finland, search and book trips as well as share experiences with fellow travellers.

The portal consists of three sections:

The Finland Guide allows visitors to virtually explore Finland by navigating through different topics of interest, viewing the destination location on the map and the ratings by other users.

The Travel Planner is a one-stop-shop where visitors can build their entire travel itinerary from transportation to Finland to accommodation and activities on arrival.

Our Finland is the community section that welcomes visitors to share experiences by posting travel stories, photos and videos, as well as rating different destinations and services.

A mobile version of the portal is also available at allowing travellers to access their travel plans, find the nearest cash machine, get an up-to-date weather forecast or add photos to their blogs on the site’s ‘Our Finland’ section.

By subscribing to the Visit Finland trade newsletter, holidaymakers will be updated with the latest tips on travel to Finland.

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