Amadeus has announced that Finnair has chosen Amadeus Dynamic Website Manager to tailor its customers’ online experience, whilst driving conversion rates for the airline at the same time.

The Website Manager is underlined by airline business rules rather than coding changes, which means that edits to both content and technical parameters can be made dynamically by business and marketing personnel rather than IT experts, avoiding the cost and time considerations normally associated with programming in the process.

The single package comprises of a booking engine, content editor, media repository, campaign management, portal administration, template engine and full incorporation of airline business rules.

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