Finnair has announced the launch of a new Business Class service concept, Marimekko design elements and chef collaborations for dining menus for both cabin classes.

The new concepts will celebrate the carrier’s Nordic roots and have been launched to offer customers a unique Nordic experience. Inspired by Nordic design, the airline’s new service concept will offer a wider range of dining and wine options, served on-demand at a customer’s preferred time, just as if they were in a restaurant.

The airline’s senior vice president of customer experience, Piia Karhu, said: “More than ever, our Business Class customers enjoy the opportunity to customise their travel and dining experience. “We have a dedicated cabin crew for Business Class passengers, providing a more individual service, with the aim of setting new standards for comfort and overall well-being onboard Finnair flights.”

As part of its new concept, the airline is also introducing the classic Finnish tradition “Kahvikutsut” —a coffee serving with seven different treats – for Business Class long-haul flights departing Asia in the morning. The exclusive coffee service will allow customers to enjoy traditional Finnish treats like Karelian pies, cinnamon buns, coffee cake and traditional Finnish chocolates between the two meal services.

The new Business Class service concept will commence on February 7, 2018 on flights to Seoul, Tokyo and Shanghai, with a gradual roll-out of the remaining long-haul destinations during the spring and summer.

Meanwhile, the airline is investing in its food offering by introducing its first Nordic collaboration with Swedish top chef Tommy Myllymäki, the creative director for five Stockholm restaurants. Myllymäki will design signature menus for Business Class passengers, and his winter menu will be served on all long-haul flights departing from Helsinki from February 7, 2018. A new menu designed by Culinary Team of Finland for Economy Class passengers will also be unveiled on the same date.

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