NYC & Company has collaborated with Warner Bros. Pictures to create 'Fantastic NYC', a campaign inspired by the newly launched movie Fantastic Beasts and Where to Find Them and which spotlights the 1920s New York City.
The company's CEO and president, Fred Dixon, said: “There is a powerful link between film and tourism and the launch of Fantastic NYC is a wonderful opportunity to promote the modern-day magic of New York City to a global audience. By inspiring visitors to come and experience the enchanting locations seen on screen, we can drive growth from tourism and its economic benefits across the City’s five boroughs.”
Fantastic NYC inspires visitors to explore New York City through curated editorial content, social media utilising #fantasticnyc, and more. The campaign features tips designed to help visitors create their own magical NYC moments including experiences from the following categories: Magic NYC; Hidden NYC and Beastly NYC.
The creative has been produced in partnership with Warner Bros. Pictures and features a package from Virgin Holidays with prices from £475 per person for travel this January. It includes flights and a three-night stay at the Row NYC.