Managing director of The Advantage Travel Partnership, Julia Lo Bue-Said, unveiled the group’s five-year vision plans at Advantage's weekend conference in Bodrum, Turkey.
They included a focus on service and commercial expertise and a diversity of product offering.
She said: "The key drives of success, where we know we've achieved our Vision 2020 will be continued membership growth; satisfaction through quantifiable financial benefit; the strongest commercial benefits package; technical innovation; and an industry leading financial services portfolio."
According to Lo Bue-Said, key achievements over the last 12 months have included an average value of £24,000 benefit statements, 351 individuals trained, investment in new CRM automation and a MICE proposition launched with 26 members.
She said: "One of the points that people often lose sight of is that we are owned by the membership. We have no private investors and we have no intermittent directors that are shareholders, so everything in terms of our motivation is about giving back to the members."