According to 2016 sales data, youth travel expert Contiki has seen a 22% spike in Europe trip bookings since the UK’s decision to leave the EU on 23 June 2016, suggesting the group travel model is a popular choice for young travellers in the current environment, and that millennials are keen to make the most of Britain’s current EU status before Brexit plans take effect.
The operator commissioned the survey of 2,000 18 to 35-year-old UK residents to explore the effect of the Brexit result on the travel plans of British millennials. The research found that one in ten young travellers considered bringing their EU travel plans forward in case restrictions are put in place under Article 50, while a resilient 12% plan to travel more frequently within the EU over the next few years.
Of all the concerns expressed by young travellers following the Brexit vote, the cost of travelling to EU destinations was of highest concern (49%), following a turbulent few months for the British Pound. However the increase in sales of Contiki’s Europe trips suggests a more inclusive approach to travel feels a safer and more cost-effective option for young travellers post-Referendum.
According to those young British travellers that have altered their travel plans following the referendum result, non-EU European destinations and long haul countries were high on the travel agenda. Iceland topped the list (15%), followed by the USA (13%), Montenegro (also 13%), and Norway (12%).
The company's sales and marketing director, UK & Europe, Donna Jeavons, said: “As the leading youth travel operator in to Europe, we wanted to delve into the attitudes of young Brits following the EU referendum result. It’s no surprise that young British residents are cautious about spending abroad due to a weak exchange rate, but a group trip with more inclusions is proving to be the perfect solution in the current environment. We’re pleased to report that Contiki is showing a significant uplift in sales to Europe since the referendum result.
“Our message is that Europe is well and truly open for business and exploration. At Contiki, our expert Trip Managers take care of all transport and accommodation arrangements, they advise travellers of the best places to go in their free time (we call it ME Time), they help young travellers manage their daily budget and our itineraries include all transport, accommodation, breakfast daily and a whole heap of great inclusions so our travellers know broadly the overall cost of their holiday upfront. Plus, they will travel with like-minded people who are excited to immerse themselves in different cultures and discover new places,” says Jeavons.
The operator features a selection of group trips for 18-35 year-olds across Europe, including popular non-EU destinations highlighted in the research. Seek out the famed Northern Lights on Contiki’s four day winter trip to Iceland (from £575 per person), where travellers can soak in the geothermal waters, join a glacial ice trek and check out the vibrant Reykjavik nightlife. The all-new Adriatic Spirit (from £955 per person) is an eight day sunshine escape, travelling from Croatia to Italy and stopping in Montenegro’s gorgeous Bay of Kotor along the way. The nine day Scandinavia adventure (from £1,069 per person) features five nights in Norway exploring the country’s spectacular fjords and waterfalls, plus the chance to live out a ‘Cool Runnings’ fantasy with a bobsled ride on an Olympic track!
For more information visit contiki.com