The Egyptian Tourism Authority (ETA) has announced it will relaunch its Red Sea Riviera logo for its marketing activities in the UK, as part of plans to extend the Red Sea Riviera brand to other resorts including El Gouna, Hurghada, Sahl Hashish, Makadi Bay, Soma Bay and Marsa Alam.

The initiative will see the logo used by the tourism authority and UK tour operators in promotional activities and advertising campaigns.

Rasha Azaizi, UK director of the ETA, said: “The Red Sea Riviera logo was part of Egypt’s most successful tourism advertising campaign in the UK, perfectly capturing the country’s unique promise of both a relaxing and exciting holiday. Extending the Red Sea Riviera brand into the region’s other beach destinations will enable us to put Egypt back in the ‘Riviera League’ of popular international tourist destinations.”

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