A recent YouGov survey revealed that 91% of parents with children up to eight years said their children could enjoy a holiday without theme parks or amusement arcades, while 75% of those parents planned to include traditional activities such as country walks and cycling on their trip.

Esprit Family Adventures is capitalising on the results of the survey by actively promoting its range of activities, which cost from £175 per person for a week’s family summer holiday abroad.


The company's head of marketing Moira Clarke, said: “Traditional activities are also healthy ones. Our holidays offer families a huge range of free outdoor fun as well as the chance to hike in the mountains, cycle along valley paths, plus the opportunity to try out more adventurous activities such as rock-climbing, white water rafting and forest adventure trails.”

The programme features four selected resorts in the French and Swiss Alps, most of which offer family passes for discounted travel or participation in activities. Guests can also take advantage of an exclusive new range of Crunch-Buster money-saving deals and added value offers.

Accommodation is in the operator's own fully catered chalet hotels and prices start from £349 per adult per week (after a £50 per adult cash back offer for early bookings, with the first child aged two-five going free and others from £99, depending on age.

The price includes seven nights’ breakfast accommodation, children’s high tea and five-course adult evening meals with wine and coffee for five nights, and a family barbecue on the sixth evening.

For further information see www.EspritFamilyAdventures.com or call 01252-618300.

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